Magnetic The Art of Attracting Business (Audible Audio Edition) Joe Calloway Don Hagen LLC Gildan Media Books
Download As PDF : Magnetic The Art of Attracting Business (Audible Audio Edition) Joe Calloway Don Hagen LLC Gildan Media Books
Magnetic The Art of Attracting Business is a look at how consistently successful businesses are able to attract a steady and ever-increasing flow of customers. This innovative text examines a range of simple, powerful strategies that businesses of any size or type can use to attract new customers. The key is to do those things that harness the power of the single most important factor in buying decisions positive word of mouth and referrals from happy existing customers.
Magnetic businesses are intentional, strategic, and focused on creating positive experiences that become the stories their customers tell about them. Whether on the Internet or face to face, it's what satisfied customers say about you that is the most powerful driver of growth for your business.
Becoming magnetic and attracting business truly is an art, rather than a science, because every business is different and uses a unique combination of strategy, people, and purpose to achieve success and growth. There is no one-size-fits-all formula, but with creativity and focus, any business can create a powerful revenue growth engine that continuously works to build and sustain success.
Learn how to match successful growth strategies with your people, purpose, and culture to create your own unique "magnetism" to attract business.
Discover the simple, powerful keys to growth used by a range of market leading businesses, from a snowboard manufacturing start-up company and a website design professional to a minor league baseball team and a family owned upscale grocery store. All of them utilize ideas that you can put to work immediately in your business to become magnetic.
Create a magnetic mind-set in your people that leads not only to happier customers who refer others to you but to more satisfied employees who help attract and recruit great new employees to keep your momentum going. Simplify and clarify how you think about your business to have your entire team become more focused, efficient, and effective in doing those few vitally important things that matter most in driving growth and sustaining success.
Magnetic The Art of Attracting Business (Audible Audio Edition) Joe Calloway Don Hagen LLC Gildan Media Books
I have read more than 100 business books year for the last 25 years and I am a HUGE Joe Calloway fan. I have read every book he has written and found each one of them to be incredibly valuable. I have learned so much from Joe over the years that has helped me be successful in my business. This new book, Magnetic, is superb. If you simply read this book and apply the ideas that Joe shares I assure you it will have a dramatic positive impact on your business. The ideas are not complex but they're extremely powerful. Joe Calloway is truly a business success genius and I give this book my highest possible personal recommendation. Order it now!Product details
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Magnetic The Art of Attracting Business (Audible Audio Edition) Joe Calloway Don Hagen LLC Gildan Media Books Reviews
"Magnetic" is magnificent!
To be open from the start, Joe Calloway is one my best friends. He's kind enough to quote me in the book, and we are part of a bi-weekly blog called The Five Friends. The other aspect I must admit, however, is that because of our friendship perhaps I might have become a bit complacent about the depth of Joe's content and the amazing power of his insights. Friend or not, it wouldn't matter -- "Magnetic" blew me away.
He's thorough with his research -- but doesn't let it bog down the beauty of his language as he relates stories of those businesses, large and small, that magnetically attract customers to do business with them. From pancakes in Nashville that get people to wait in the rain, to Mama's on Maui -- from a minor-league team delivering an experience above that of the majors, to what companies that he's fired as a customer -- Joe Calloway has written one of the most compelling and important business books in quite a while.
Yes, I'm proud to be his friend -- but I'm a better business person because I've read "Magnetic." You will be, too.
Marketing can be traced back at least to the bazaars in ancient Athens and Rome and yet its primary purpose remains the same today To create or increase demand for whatever the offering may be. That said, attracting attention must precede all other initiatives. Then credibility must be earned by treating respondents with respect. A world-class marketing plan is essentially worthless – and usually counter-productive -- if the given product or service is of inferior quality. Joe Calloway wrote this book to explain the art and science of attracting and retaining business.
o Use of percentages to suggest relative importance and correlative relationships
o Boxed clusters of question to facilitate interaction with key issues
o Reality checks
o Organizational- and self-assessments
o What to do and when to do it
o Prioritization of tasks
As I worked my way through Calloway's narrative, I was again reminded of Bernd Schmitt's pioneering work, Experiential Marketing How to Get Customers to Sense, Feel, Think, Act, Relate (2000). He develops in much greater depth insight introduced in an earlier work, Marketing Aesthetics (1998). For example, the assertion that "most of marketing is limited because of its focus on features and benefits." He presents what he characterizes as "a framework" for managing those experiences. In Experiential Marketing, Schmitt provides a much more detailed exposition of the limitations of the traditional features-and-benefits marketing. Moreover, he moves beyond the sensory "framework" into several new dimensions, introducing what he calls "a new model" that will enable marketers to manage "all types of experiences, integrating them into holistic experiences" while "addressing key structural, strategic, and organizational challenges." The key word is "holistic"; the key process involves overcoming challenges to a wholly enjoyable customer experience.
More than fifteen year later, this is precisely what Calloway has in mind "This book focuses on the one thing above all others creating the experiences that park the positive word of mouth that will drive new business to you. It is about the attitude, strategies, and tactic that make that happen...This book is about what customers say about you...This book is about what matters most -- the stories that your customers tell about you, not the stories that you tell about yourself."
I cannot recall a prior time when buyers were better informed and with more control over the purchase decision process than they are today. Moreover, the emergence of social media a well as open access to reviews such as this one offer a "bully pulpit" beyond anything that Theodore Roosevelt could possibly have imagined. According to Calloway, mastering the art and science of attracting business is essential to creating what Jackie Huba and Ben McConnell characterize as "customer evangelists."
Joe Calloway is to be commended for the abundance of information, insights, and counsel that he provides. It would be a fool's errand, however, to try to apply everything that he recommends. Each reader must decide which of the material is most relevant to the needs, interests, values, concerns, resources, and strategic objectives of their organization.
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This is an excellent book, no matter what business you are in. Customer attraction is one thing and then retaining them is imperative in today's competitive marketplace, Magnetic will help you do both. Joe Calloway walks his talk and you deserve to read this great book!
I have read more than 100 business books year for the last 25 years and I am a HUGE Joe Calloway fan. I have read every book he has written and found each one of them to be incredibly valuable. I have learned so much from Joe over the years that has helped me be successful in my business. This new book, Magnetic, is superb. If you simply read this book and apply the ideas that Joe shares I assure you it will have a dramatic positive impact on your business. The ideas are not complex but they're extremely powerful. Joe Calloway is truly a business success genius and I give this book my highest possible personal recommendation. Order it now!
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